1. The New Rules of Marketing and PR by David Meerman Scott
David Meerman Scott is a world-renowned online marketing strategist. He has published many marketing books. The New Rules of Marketing and PR is one of his most famous books and gives you a fairly good idea about the new realities of marketing. It is an international bestseller that throws light into the future of marketing. More than 300,000 copies are sold in over 25 languages. The book details how to use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly. Refer to the book for a great business impact within your budget. ‘The New Rules of Marketing and PR’ is accepted globally as a template for success in marketing. It was published in 2007 but was updated six times to come up with the latest trends.
2. Epic Content Marketing – Joe Pulizzi
Joe Pulizzi, a leading content marketing expert explains the role of information and content the customer is in search of to improve marketing. The Author follows a step-by-step approach through the process of developing stories that compel customers to act naturally. It tells all about positioning your business as a trusted expert in its industry. Pulizzi points out that e-commerce brands should not interrupt customers with generic information and sales messages. Brands have to work on epic content that customers want to engage with. ‘Epic Content Marketing‘ can help you determine your content niche to attract and retain customers, better your content marketing mission statement, develop a process to create and curate epic content, learn how to leverage social and e-mail channels to improve business, measure content performance, and augment content marketing budget along with in-depth case studies.
Which one is your favorite book on marketing?
