The onset and persistence of the Corona Virus Global Pandemic have laid a strong foundation for the notion that E-commerce is changing everything upside down. The rapid acceptance of e-commerce and online transactions leads to a lot of commonly held beliefs about online business platforms. Though checking up various eCommerce websites before going to an offline store is like a tradition these days, there are a lot of misunderstood facts behind the concept.
- E-commerce is an easy job
Everyone is in a hurry to make money just sitting at home. It is a common myth that E-commerce is the easiest way to make business profits. Experience, strategy building, and great efforts are necessary for a successful launch and profitable maintenance.
E-commerce is a habit for people these days, as it avoids the burden of travel, working hours window, carrying shopping bags, and labor costs for the shop owner. Technology improvements have drastically reduced the delivery time. “According to a survey conducted by ASSOCHAM, the Indian eCommerce community is witnessing a compound growth rate of 35 percent and is expected to cross the one hundred billion mark very soon”
Of course! e-commerce is promising, but do understand it is not as easy as opening and maintaining a personal Facebook account. There are a lot of technicalities behind it!
- All online products are the same
All online products are not the same! Say you sell sports shoes, the competition is higher online! People go through reviews before they make the purchase. It is inevitable to make yourself stand out from the competitors! This helps the customer to come and purchase from your online store.
- Products are sold out automatically
How can it happen? It’s merely common sense that when there are online giants like Amazon in plenty, how can you sell products automatically? Your sale is bound to decline without continuous promotional updates.
These are just the top 3 myths, some others include E-commerce websites are cheap/free, you cannot stand out of the severe online competition, there is no need for website optimization, and the price is the only factor to sell the product.
