Mobility limitations of the Global Pandemic bring food delivery systems into the limelight. James McCarthy of Flip dish (a start-up that builds food ordering software for restaurants) said, “There’s been a movement from offline to online, from eating in a restaurant to ordering for delivery that’s been happening for the last 10 years. The pandemic has sped up what was happening anyway” The soaring demand for food delivery apps also commands customer satisfaction in disguise. Let us check out how to meet customer expectations while developing food ordering mobile applications.
- Make it user-friendly
The first and foremost thing to consider is to make the app a user-friendly one. If the user finds it hard to navigate or find out nearby restaurants, he may go in search of another app to quench his hunger. Shorter delivery time is one of the desirable factors, you need to prioritize nearby hotels/restaurants. Options for guest logins and a variety of convenient payment options will also be great to keep your customers happy. Keep filters on the top of the home page that the customer can order food with ultimate ease.
- Tracking facilities
You need to detect the exact customer location to detect distance calculate the delivery time. It is quite important to detect the customer’s location to curate relevant restaurants in the locality before the customer. Food delivery apps like Zomato are pretty good at auto-detecting the customer location once they switch on the location icon. Make the mobile application bug-free. It should never go wrong in detecting delivery time and giving real-time information.
- Customize the experience
Make the most out of Artificial Intelligence to observe customer behaviour and act accordingly. Observing the preferred delivery location, the order they place, preferred delivery location, etc can present a pleasant and differentiated customer experience.
Every mobile application that focuses on customer engagement deserves appreciation.
