Do you plan to start an online store in 2022? Or are you running an e-commerce store successfully for the past few years? Anyhow, there are a few terms you have to know when you do online sales. Here are a few of them.
1.B2B
B2B refers to ‘Business to Business’. B2B sales mean you sell your products/services to other businesses.
2.B2C
B2C refers to ‘Business to Customer’. Here, you sell your products/services straight to the customer.
- Brick and click
The term refers to an online store along with a physical one.
- Hyperlocal
Hyperlocal refers to the restriction of your services to a particular region. This can fit the ‘near me’ searches.
- Omnichannel
Omnichannel just means multichannel, which is making use of more than one channel for selling goods or services.
- Bouncing
Customer leaves from the home page without navigating to any other pages.
- Sales Funnel
Sales funnel is a marketing funnel with the complete visitors at the funnel mouth and narrowing down to leads through the neck of the marketing funnel.
- 301 redirect
Redirects an existing URL to the updated one. The feature is of great significance when you update a link. The customer is automatically redirected.
- Abandoned cart
When a customer adds a product to the cart, butdoes not purchase it.
- SEO
Search Engine Optimization. To optimize your content for organic searches. It has a key role in displaying your website on the first page of Google for the optimized key word.
